Why 401(k) pages are strong high-intent retirement utilities
The user usually arrives with one concrete question: what happens if I contribute a little more, get a better match, or keep the same plan running for longer? Exact-match routes answer that faster than a generic retirement explainer.
These pages are also naturally useful to revisit after a raise, a benefits enrollment window, or a compensation review, which creates stronger repeat utility than a one-time article read.